LAST UPDATED: 25 September 2026

This Privacy Policy describes how The Birth Sling by Dr Jess Michaels™ ("we", "us", "our") collects, uses and discloses your personal information when you visit, use our services, make a purchase from www.thebirthsling.com or otherwise communicate with us.  

For the purposes of this Privacy Policy, "you" and "your" means any visitor, customer or other individual whose personal information we collect. 

We are committed to handling personal information in accordance with applicable privacy and data protection laws. As an Australian business, this includes compliance with the Australian Privacy Act 1988 (Cth). Where applicable, we also take reasonable steps to comply with relevant international privacy and data protection requirements in jurisdictions where our customers are located.  

By accessing or using our website and services, you agree to the collection, use and disclosure of your information as described in this Privacy Policy.  

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, legal obligations, products, services or website functionality. Any updates will be posted on this page with a revised "LAST UPDATED" date. 

How We Collect and Use Your Personal Information

We collect personal information to:

• Process and fulfil orders

• Deliver products and services

• Communicate with you regarding purchases and customer support enquiries

• Send marketing communications where you have opted in

• Improve our website, products and customer experience

• Protect our business, customers and website from fraud and security risks

• Comply with legal obligations

What Personal Information We Collect

Information You Provide Directly

We may collect:

• Name

• Email address

• Phone number

• Billing address

• Shipping address

• Order and transaction information

• Customer service enquiries

• Product reviews and testimonials

• Marketing preferences 

Information Collected Automatically

When you visit our website, we may automatically collect information including:

• IP address

• Browser type

• Device information

• Pages visited

• Time spent on pages

• Referring websites

• Website interactions

This information is collected through cookies and similar technologies.  

Information From Third Parties

We may receive information from trusted service providers including:

• Shopify

• Payment processors

• Shipping and fulfilment providers

• Analytics providers

• Advertising partners

• Email marketing service providers  

How We Use Your Personal Information

Order Processing

We use your information to:

• Process payments

• Fulfil and deliver orders

• Manage returns, exchanges and warranty claims

• Communicate order updates

Customer Service

We use your information to respond to enquiries, provide support and resolve customer issues.  

Marketing

Where permitted by law and where you have provided consent, we may send promotional communications by email or SMS, including product updates, educational content, promotions and special offers. You may unsubscribe at any time using the unsubscribe link included in our communications.  

Website Improvement

We use analytics and website usage data to understand how visitors use our website and to improve our products, services and customer experience.  

Security and Fraud Prevention

We may use personal information to detect, investigate and prevent fraudulent activity, unauthorised access and other security concerns.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Operate and maintain our website

• Remember your preferences

• Analyse website performance

• Measure marketing effectiveness

• Deliver more relevant advertising

Most web browsers allow you to manage or disable cookies through browser settings. Disabling cookies may affect website functionality.  

How We Share Personal Information

We may share personal information with trusted third parties including:

• Shopify and related website service providers

• Payment processors

• Shipping and logistics providers

• Email marketing service providers

• Analytics providers

• Advertising partners

• Professional advisers, accountants and legal representatives

• Government authorities where required by law  

We do not sell your personal information to third parties.  

User-Generated Content

Our website may allow customers to submit reviews, testimonials, photographs or other content.  

Any information you choose to make publicly available may be viewed by other users. Please avoid sharing sensitive personal information in public reviews or comments.  

By submitting reviews, testimonials, images or other content, you grant The Birth Sling by Dr Jess Michaels™ a non-exclusive, royalty-free right to use, reproduce, publish and display that content for marketing, promotional and business purposes.  

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before providing personal information.  

Children's Privacy

Our products and services are not directed towards children under 16 years of age.  

We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so that we can remove it.  

Data Security

We take reasonable measures to protect personal information from unauthorised access, disclosure, alteration or destruction.  

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.  

Data Retention

We retain personal information only for as long as necessary to:

• Provide our products and services

• Maintain business records

• Comply with legal obligations

• Resolve disputes

• Enforce agreements

When information is no longer required, it is securely deleted or anonymised where practicable.  

Your Privacy Rights

Depending on your location, you may have rights regarding your personal information, including:

• Accessing the personal information we hold about you

• Correcting inaccurate information

• Requesting deletion of your information

• Restricting or objecting to certain processing activities

• Withdrawing consent for marketing communications

• Requesting a copy of your information 

To exercise any of these rights, please contact us using the details below. [

International Customers

The Birth Sling by Dr Jess Michaels™ is based in Australia and sells products internationally.  

Your personal information may be processed, stored or transferred to countries outside your country of residence, including countries where our service providers operate. We take reasonable steps to ensure appropriate safeguards are in place when personal information is transferred internationally.  

Complaints

If you have concerns about how we handle your personal information, please contact us using the details below. We will investigate your complaint and endeavour to respond within a reasonable timeframe. 

If you are not satisfied with our response, you may have the right to lodge a complaint with the relevant privacy regulator in your jurisdiction.  

Contact Us

If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or have a complaint regarding the handling of your personal information, please contact:  

The Birth Sling by Dr Jess Michaels™
ABN: 94 674 014 585
Email: info@thebirthsling.com
Website: www.thebirthsling.com